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"Most people stiffen with self-consciousness when they pose for a photograph. Lighting and fine camera equipment are useless if the photographer cannot make them drop the mask, at least for a moment, so he can capture on his film their real, undistorted personality and character. "~Phillippe Halsman

Elvis: Elvis is the affectionate description given to gold/white fabric reflectors, especially on overheads, as cited by American Grip.