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Photo Assistants Are You Ready For Anything and Everything?

A few weeks ago, early on a Saturday afternoon, I was sitting down to lunch with friends at a local restaurant, when I got a call from a local photographer. He asked if I was busy right then, and I told him I was just eating lunch. The caller manages Studio 1414, a rental studio in Minneapolis, and another photographer who had rented the space was a bit overwhelmed, and needed a hand. I told him that I’d be there in 30 minutes. I gobbled down my lunch, apologized to my friends for eating and running, and hustled over to the studio. I had no idea what the shoot was or what to expect when I got there.

When I arrived at the studio, there were about 20 dogs of all shapes and sizes in the front room–Jack Russells, Border Collies, terriers, retrievers, even some beagles. The dogs and owners were a little anxious. When I walked into the studio, everyone was happy to see me. I knew the photographer, Barbara O’Brien, from a shoot a couple years back. She also operates The Animal Connection, her normal gig for the past 20-plus years, where she has provided animal talent for photography. She told me the assistant she normally uses was unavailable that day, and decided she would try to do it all herself. Unfortunately, she got in over her head real quick. I told her not to worry, and just tell me what she needed me to do and how I can help her best. She quickly explained that the shoot that day was just a straightforward casting call for a dog, for a retail ad. The lighting was already set, so we quickly determined our process and workflow and got the first dog onto the set in about ten minutes.

Believe it, or not, this is quite common, especially these days. Budgets are tight, turnaround time is short, and photographers are trying to do everything themselves… and then all hell breaks loose. If you think this photography gig is a cake-walk, well, I got news for you. You gotta be on top of your game, ready to do anything and everything, so that when you get a call like this and the photographer asks, “How soon can you get here?,” you are ready to tackle whatever task is at hand when you walk through the studio doors and onto the set. I’ve seen things go to hell-in-a-hand-basket even when there is adequate crew and equipment. Sometimes it’s just the nature of a photo shoot. Other times, Murphy’s law comes into play or some minor catastrophe causes a delay in production. When things go sour, take it with a grain of salt, keep your cool, and be a problem-solver. That’s why the photographer called you. When you find yourself working with someone new, just as I did, ask them directly what they expect of you. Let them know if you aren’t familiar with a piece of gear or software that they’re using. Getting a quick tutorial before starting is better than when you’re in the middle of the shoot and realize that you’re in over your head. Listen to directions, communicate, and take action. Make sure everyone involved is on the same page.

In my situation, it was imperative that we got going quickly, as the dogs were being stressed and the trainers were getting impatient. Once we got the first few dogs photographed, we were up to speed and the rest of the day went pretty well. I adjusted lighting, as necessary. I kept an eye on the photographer’s camera settings, as she was moving around quite a bit, and sometimes the aperture was accidentally bumped. I downloaded CF cards into Lightroom and checked focus and made backup copies onto an external drive. I think we shot 40-50 dogs in the next three hours. We kept the dogs happy and had lots of fun with them and their owners. We even finished on time! Quite miraculous when you consider we were two hours behind schedule when I arrived at the studio! I was happy, the photographer was happy. Now, I have a new client that I can expect to get lots more work from real soon.

When I find myself working in a new studio, or on-location, I take a little time to get familiar with my surroundings. If I don’t have that time, I just remain calm, but keep my eyes and ears open extra-wide and make an extra effort to make mental notes about who, what, where, how, and why. Who is doing what? What, exactly, is my role? Where is the main power? Where’s the fire-extinguishers? What will the photographer need next? Where is the grip gear? Where is there a first-aid kit? Is the client comfortable or need anything? Where are the emergency exits? Where are the restrooms? Where is there a broom and a mop? Are there any dangerous situations around me? What can I do to make things safer? Are cords secure and taped down? Are there sand-bags on light-stands and equipment that need to be secured? Be pro-active and find what needs to be done, instead of having to be told. This will go a long way for you, especially when you walk onto a set in mid-stride and help pick-up the pieces.

When things go wrong, and they will, make a mental note of these things. As a photo assistant, ask yourself how the problems could have been avoided. Or, talk with the photographer or first assistant, after the shoot. Maybe the photographer had camera or lighting gear you were unfamiliar with. Go home and download the user manual from the manufacturer and study it. Rent a pack and a couple heads, or, ask the photographer if you can come in the following day to help clean-up a little and work with some of the unfamiliar equipment. Maybe you didn’t understand the lighting set-up. Learn more about the lighting scheme that was being used by researching online or in books at the library. Were you familiar with the digital back and software being used? Learn the capture software and the workflow techniques that were used so you can step-in if necessary. You can find almost everything you need to learn online these days. Search YouTube for videos of lighting techniques and practice on your own. Search for other blogs about lighting, gear, and software. Use magazine tear-sheets to dissect a lighting scheme. Join a local camera club or community photo center, and learn from, and teach, others.

I cannot stress enough about continued self-education. As an assistant, you should always be learning something new from every shoot you work on. This will help insure that you are ready for anything and everything. Until you can get oodles of experience, the more you know, the better you can do your job, and the more call-backs you will get.

APhotoAssistant Interviews Flashlight PhotoRental

Flashlight PhotoRental is a lighting rental company for photographers, located in Northeast Minneapolis. The head cheese over there is this dude they call Raoul Duke.

APhotoAssistant: When did Flashlight open the doors for business and why did you start the company?

Flashlight: The idea for Flashlight was born in early 2007. I started buying gear and renting it to friends. It took a very long time, like the Johnny Cash song, “One piece at a time”, to acquire everything. In May 2008, we moved to Northeast Minneapolis and officially opened.

The reason that I started Flashlight is two fold. First, there wasn’t any place in Minneapolis that offered good professional photo rental and service. Secondly, and more importantly, I’m interested in creating a vehicle that can connect a lot of different creatives. As a photographer, you can only promote and create your photographic aesthetic. Flashlight, as a company, is able to do so much more. We have commissioned Miss Amy Jo and Hatch Show Print to design and screenprint promo pieces. For our first anniversary, we sponsored Rock the Garden, an alt rock concert that turns out 10,000 people and benefits the Minneapolis Sculpture Garden. We have donated and advertised with different organizations that we believe in such as MPR, ASMP, The Walker Art Center, Heifer International, Second Harvest, Too Much Chocolate, Resource Magazine, and What’s the Jackanory?

Flashlight is a sponsor of Rock The Garden, to benefit the upkeep of the Sculpture Gardens at The Walker in Minneapolis


APA: Its great to see someone such as yourself advocate the arts so much, all across the dial. What has the response been, from colleagues, and others in the community?

Flashlight: The response has been great. People really respond to authenticity. We are not a corporate machine. We love photography and Flashlight is how we connect to photographers. People see the love and want to be a part of that.

APA: What is your background Raoul?

Flashlight: I was cursed early in my life with the knowledge that I wanted to be a photographer. I grew up in Chicago and got my BFA from Columbia. I assisted little studios for no money. I moved to Minneapolis to pursue my photographic life in 1994. Met my art photographer wife Kristine Heykants. I really worked as an assistant and an editorial photographer right until I opened Flashlight.

APA: So you have a real good understanding what photographers need when they rent equipment. What lines of gear does Flashlight supply photographers who rent from you?

Flashlight: What we rent is pretty simple. We carry Profoto 7a, 7b, and Acute2 systems and we are starting to get into Litepanels (Micro Pro and 1×1s). We have a wide selection of grip gear as well (Matthews mombos, rollers, nets, silks, solids, fans, foggers and production equipment). The complete catalog is online at the Flashlight website.

Andrew Hetheringon sporting some warm Flashlight swag on the subway.

APA: Your promo materials and swag are quite the hit almost everywhere I look–here in the Twin Cities, on the heads and chests of assistants everywhere, on blogs like light-test.com, and I’ve seen some interestingly placed stickers in photos that keeping popping up. Is this the start of an underground movement, or have you had a hand in this?

Flashlight: Its totally a movement. One of our clients actually tattooed his chest with the Flashlight logo.

APA: Your involvement within the photo community is more and more visible these days, and also with the arts in general. But, as you mentioned before, a rock concert? Why is this across-the-board advocacy important to you? Why are people tattooing your logo on their chest?

Flashlight: Our interests don’t run in a straight line. The name of our company came from a Parliament-Funkadelic song. Music is in the DNA of our company. Any day that we can incorporate any hip-hop or punk rock sensibilities into our work is a good day. I feel that we all are responsible to create the culture that we want to live in. Our philanthropic goals are to make photography more accessible to everyone, not just the people in this business. People are tattooing themselves because they believe in what we are trying to do.

APA: So what’s next for Flashlight? Any new fun stuff in the works?

Flashlight: We have a lot of stuff in the works. We are collaborating with Sara Rubinstein on Metro Magazine Fashion Fight Night this weekend. In May we will be celebrating our second anniversary and will be sponsoring the Rock the Garden concert again. We have a series of lighting workshops and photography shows that will happen later in the year. 2010 is going to be an exciting year at Flashlight Photorental.

APA: Sounds like a lot of great things going on at Flashlight, Raoul. Thanks for spending a little time with us. Just a couple more things to pick your brain a little further…

APA: What’s spinning in the iPod?

Flashlight: Doomtree, Chuck E. Weiss, Dessa, Gil Scott-Heron, and Mink Stole.

APA: Your new favorite site?

Flashlight: Wooster Collective.

APA: Your favorite photographer today?

Flashlight: Luis Gonzalez Palma

APA: And how about a new favorite book?

Flashlight: Edward Burtynsky’s, Oil

Flashlight’s website and gear catalog can be found here. Also check out the FlashlightPhotoRentalNewsFeed for other fun photo and art stuff.

What Are Your Gripes, Photo Assistants?

I got a heads up the other day from Heather Morton about a new column on her blog that she thought would be of great interest to readers at APhotoAssistant.com. She has started a bi-weekly column, called The Whole Nine Yards for photo assistants, and other production crew, to make their complaints known about the industry. The column starts off with a bang today, talking about the issue of photo assistants having to wait 30, 60, sometimes 90 days for payment on a shoot they worked on. Mosey on over and give it a look-see. If you have an issue that you want to get out in the open, you can email kendra.vamplew@gmail.com.

Light Painting with A Photo Assistant

light paintingLast week I was on location with a photographer in Minneapolis. We went to a local manufacturer, with a set cart full of strobes and other gear, where we were shooting a new product for the client. Unfortunately, we didn’t have a layout to work with, so we were figuring it out as we shot. Luckily, we were working directly with the person from the marketing department who would be doing the layout. It’s not an approach that always works so well, especially if we are trying to be efficient, but this wasn’t that difficult. However, it did call for shooting a lot of extra looks, angles, close-ups, and different depths of field for coverage.

I’ve seen this happening more and more, with and without a layout, which can make for a long day. But, in this instance, it wasn’t too bad. It goes without saying, however, that many times when dealing with the client directly, without an agency art buyer/director, you definitely need to be prepared to shoot maximum coverage. This can actually be a good thing, though, and can really help the photographer look good to the client, and aid in building a solid relationship with them. If a photographer works well the client to get different looks of the captured image, maybe it will help the advertising and marketing people be better prepared in the future. But, during production, it makes the assistant and the photographer very valuable to that client.

Many of the shots we took were environmental, in order to tell the story. We were shooting a few of the client’s new industrial paint sprayers, both portable and fixed models. The client wanted establishing shots to give a sense of product placement. This meant that we were taking many wide-angle exposures, showing much of the spray room and other locations that these paint sprayers would be used within a factory setting.

Now, this article isn’t entitled Light Painting with A Photo Assistant because we were shooting paint sprayers. I’m talking about painting with light. You know, shooting a long exposure and painting the scene with light to expose your product, or subject. Maybe you can remember experimenting with light painting, back in school, where you would go out at night, expose a scene for the ambient light and then write words with a flashlight onto the film. The best example of painting with light, of course, is shooting fireworks. But, why the heck would we want to paint with light if we were shooting strobes on location?

Jill Greer, the photographer I was assisting, likes to travel as light as possible. This was a good thing since we were moving around in a large factory, and I am grateful to her for her style, as it tends to save me from having to lug around lots of unnecessary gear. Also, Jill loves her Lumedynes. So do I. We had only three Lumedynes and a couple Speedo heads, with a studio pack, in our location lighting arsenal. Some of the large areas we had to cover were beyond the scope of our lighting. Also, Jill’s style is to use shutter-drag. This worked real well on this job because we could set our strobes in the shadow areas, then dial them back a tiny bit, expose, pop the strobes, drag shutter, and use a flashlight to paint more light directly onto our hero product. This can really help the product to pop, creating a sort of a high dynamic range image, without using post-HDR processing. Another thing we did was to use gels to change the temperature of our flashlight, depending on the ambient light, for different effects.

This is why it’s important to have a flashlight with you. You never know when using a light painting technique will give you the perfect look that the client wants. We used an industrial Mag-Lite flashlight for the paint sprayers. But, it’s okay to have a smaller pen light too. Experiment with different flashlights and see what you like best. The Mag-Lite brand is great because you can focus them. I have worked with another photographer, in Los Angeles, who did light painting almost exclusively, especially for product photography. He had quite an elaborate system designed–using an 8×10 view camera, scaffolding, and a few shoe-boxes full of different flashlights. I assisted him this one time, shooting cell phones, but we shot them digitally with a Canon 1DsMII and a tilt-shift lens. We would have loved to done it with film, but processing and turn-around time was an issue since we were shooting about 50 different phones. Of course, the client needed it done yesterday! At any rate, we still got some sweet images, and the client was ecstatic.

Here’s a couple great resources on light painting to learn more:

http://lightpainting.org/
http://digital-photography-school.com/25-spectacular-light-painting-images

ASMP-MSP Annual Photo Assistant’s Meeting

The ASMP-MSP Annual Photo Assistant’s meeting will be Tuesday, February 16, 2010 at 7PM, social hour starting at 6PM. Location is Minneapolis College of Art & Design (MCAD).

Whether you are a photo student, a new photo assistant just hitting the bricks, or you’ve been around a while, there will be something for everyone. The photo industry has changed a lot in recent years, and assisting has also been affected. Does this impact our role as photo assistants? How do we find jobs? Should we intern first? What gear is important to know? Freelance or full-time? What do we really need to know? Where do we start?

I will be part of a diverse panel of assistants and we will address the many questions facing photo assistants in today’s photo industry. So come on out and rub elbows with all your assistant and photographer friends.

Hop on over to the ASMP-MSP site for more info. See you there!

Klinko & Idrani 2010 Student Photo Competition

Bron Imaging Group has partnered with the iconic photographic team of Markus Klinko and Indrani.

The Bron Imaging Group bi-annual BIG ED photographic contest will be hosted by the power couple this spring. The theme of the contest is an intimate portrait of the girl or boy next door. The image could be a brief glimpse of an intimate moment, something that plays on the voyeuristic. Possibly the image could be something more Rockwellian centered around a boy scout troop or a combination of the two, remember it is M&I…

The competition will run from February 1st to July 1st. Markus Klinko and Indrani will select the winners, along with a hand picked panel of stylists and magazine editors.

ENTER HERE!

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