Always Remember Your Network

I don’t care what you’re doing or where you are, you must always remember to network. You never know where your next job might come from.

I’m never afraid to let people know that I’m a photographer. Sometimes I will stop and stare at a scene on the street and make those cropping frames with my fingers as I study it. People passing-by will kind of slow down and look at me weird. I will usually just smile and say I’ve stopped to admire the light, or something to that effect. This will usually lead to at least a friendly exchange, and many times to a good conversation with people about photography, art, or whatever. I’ve given many cards to people in these instances and have even booked a few jobs.

When I’m working on shoots, I always buddy up with other creatives I haven’t worked with before. I find out what they do in our industry, whether its make-up, hair, wardrobe, or set-building. I always let them know I shoot tests from time-to-time and can always use good stylists and MUA’s to collaborate with on shoots. Many times, these creatives will ask me if I have any tests coming up that they might help with. I always get their card and put them in my address book. Then, I can send them a friendly email every now and then, just to stay in touch, if we haven’t worked together in a while. They will be inclined to recommend me to other photographers that they work with when asked if they know other good assistants. But you have to stay connected with them… that’s the key.

And don’t forget to tack-up your postcards and flyers at the local photo rental store. Don’t be afraid to ask the guys behind the counter if they know photographers who ask them about assistants. Also, make sure you give extra business cards to friends and family and let them recommend you, too. This is some of the best, and least inexpensive marketing there is!